Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for extra technical knowledge than normal GTM and might introduce additional costs, it can lead to greater accuracy and more reputable data
Pixel tracking utilizes an item of code to sign up conversions on your internet site. It's easy to set up and less prone to ad blockers.
1. A lot more precise information
The typical method of tracking conversions on a website, utilizing pixels, is having problem with altering internet browser personal privacy plans. This suggests that the data being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it must be.
Server-side monitoring is an extra safe and secure alternative that aids to bypass these restrictions, as it's packed from your own domain and treated as first-party code, suggesting it's much less likely to be impacted by advertisement blockers or various other safety actions. This provides more accurate data and a more complete picture of user journeys across networks.
In addition, this type of tracking permits businesses to track conversions outside of the website, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This flexibility gives online marketers much more ownership over the data they send, and makes it easier to follow numerous information regulations. It's likewise a great deal less vulnerable to fraud, as it's more difficult for illegal stars to adjust the system by changing the postback URL.
2. Better control over data.
Server-side monitoring permits services to gather and enhance data before sending it to third-party analytics/advertising platforms. This improves data efficiency and precision, which can aid marketing experts make even more educated advertising decisions.
Traditional pixel monitoring relies upon JavaScript tracking codes that are positioned in internet site site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can result in information collection disruptions and incorrect results. Server-side monitoring allows companies to bypass these limitations and provide exact, constant data that is much less prone to interference.
This type of monitoring likewise enables businesses to track conversions that happen beyond the site, like call and in-store acquisitions. This is very important considering that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is more trusted for services seeking to adapt to these adjustments.
3. Much less prone to fraudulence
Server-side monitoring enables organizations to adjust data hauls prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly essential as various web browsers and platforms significantly alter just how they manage cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your site.
On top of that, server-side monitoring allows you to catch user information directly by yourself servers. This removes dependence on 3rd parties, which can be prone to violations and privacy offenses.
A server-side tracking system is a collection of instructions that informs your site's server what occasions to record. This information is after that sent to analytics devices like Google Analytics and Facebook Company. It's additionally utilized to cause event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that utilizes a small piece of code on your page to gather information from users.
4. Much easier to implement
Server-side monitoring is an information collection process that takes place on the site's very own server, bypassing web internet browser limitations. This indicates that data gathered by the website/app is first sent out to the server where it's refined and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it lowers the scope of information monitoring and provides companies much more control over transmission, making it usually more trustworthy. As a result, it's much less vulnerable to data obstacles caused by things like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing tools on the server. This enables you to have mobile ad attribution software even more accurate data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents the monitoring limitations imposed by web browsers and advertisement blockers.